Scent of a Gamer

From the computer to the tabletop, this is all about games. Updated each week-end.

Record growth in 2020: ICv2

ICv2 has provided their full industry update for the 2020 calendar year. The complete details are available to subscribers only, but there’s a summary article for the rest of us.

The summary is that 2020 was a great year for sales, the best ever in fact.

The chart above shows sales in North America only, and ICv2 discuss their methodology in the article. However it seems clear that hobby games had a good year, with in-home gaming, or painting, or playing with various card games trumping the lack of in-store play availability and the cessation of large industry events.

The article notes that for companies like Wizards of the Coast and Games Workshop, what held them back from growing further was their inability to fulfill the extra demand due to shipping delays, print shutdowns. The industry could have grown further, but supply chain disruptions are biting everyone.

It will be interesting to see whether 2021 is able to maintain this kind of growth. What I also find interesting is the level of growth in the face of no industry events or in-store play. Conventional wisdom has long held that attendance at major events and establishing and supporting a play network are essential to establish and grow sales. 2020 showed that is not necessarily so, and I think we may see the implications of this roll out over the next couple of years.

4 comments on “Record growth in 2020: ICv2

  1. Bookstooge
    July 25, 2021

    Hasn’t WotC pretty much retired the Pro-tour magic stuff? And shut down the ability of gamestores to host sponsored events unless they meet excruciating details?

    Whatever the case, more power to the Kitchen Table Players!

    Liked by 2 people

    • davekay
      July 25, 2021

      Pretty much, although I always felt that the focus on competitive Magic was a case of the tail wagging the dog.

      Liked by 1 person

  2. grumpygnome101
    July 25, 2021

    At a guess social media is doing a constant wave of hype and on demand online sales feeding impulse buying has replaced much of the sales normally generated by major in-store and convention events. The player base can be increasingly supported through social media by companies as well as volunteer content creators.

    Liked by 1 person

    • davekay
      July 26, 2021

      Another good point, all the online content creators had way more time to create content last year, which probably had a positive impact in terms of people at home buying more

      Like

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This entry was posted on July 25, 2021 by in Industry and tagged , , .
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