From the computer to the tabletop, this is all about games. Updated each week-end.
ICv2 has provided their full industry update for the 2020 calendar year. The complete details are available to subscribers only, but there’s a summary article for the rest of us.
The summary is that 2020 was a great year for sales, the best ever in fact.
The chart above shows sales in North America only, and ICv2 discuss their methodology in the article. However it seems clear that hobby games had a good year, with in-home gaming, or painting, or playing with various card games trumping the lack of in-store play availability and the cessation of large industry events.
The article notes that for companies like Wizards of the Coast and Games Workshop, what held them back from growing further was their inability to fulfill the extra demand due to shipping delays, print shutdowns. The industry could have grown further, but supply chain disruptions are biting everyone.
It will be interesting to see whether 2021 is able to maintain this kind of growth. What I also find interesting is the level of growth in the face of no industry events or in-store play. Conventional wisdom has long held that attendance at major events and establishing and supporting a play network are essential to establish and grow sales. 2020 showed that is not necessarily so, and I think we may see the implications of this roll out over the next couple of years.