Scent of a Gamer

From the computer to the tabletop, this is all about games. Updated each week-end.

Things I don’t want, just $5.99 per month

Games Workshop revealed the contents of the Warhammer+ subscription and I have to say I am feeling underwhelmed.

A grab-bag of things I don’t particularly want, all for $5.99 per month? I’ll pass. There’s a couple of things in there I would like, such as the Warhammer animation shows and the Vault could be interesting depending on its content. For now it takes you back 2-3 years, which is not much of an archive. Seeing old 90s White dwarf and Citadel Journal content would be a thrill, along with today’s content of course, but there’s no indication that is coming.

The VIP tickets, apps, and exclusive webcast content don’t interest me at all.

This is the kind of content you can only consider from your own perspective. Some might be up in arms about this, others enthusiastic. Where you sit on the scale here will depend on how you typically engage with Games Workshop content.

The free miniature is something you only get once you have been subscribed for 12 months, or 9 months if you subscribe having already paid for the apps being included here now. Additional exclusive miniatures are where my eyes start to narrow. I’m no fan of paying for the right to pay for things. Again, this take may have no relevance for you.

My opinion is that this is a grab bag of random things shoved behind a paywall in the hopes of gaining… something. Revenues sure, but I’m not convinced that this is the best way for GW to engage an audience and get them regularly buying. Whatever this product is, it is not for me.

13 comments on “Things I don’t want, just $5.99 per month

  1. Azazel
    June 25, 2021

    Pretty much summed up my opinion perfectly there, Dave. Those exclusive VIP event tickets would be perfect for us to use, amirite?

    Liked by 4 people

  2. Guru PIG
    June 25, 2021

    Surprise surprise! GW trying to moneyterise the right to pay. Who would have guessed?
    If I sound a little cynical you are wrong. I AM VERY VERY CYNICAL.

    Liked by 3 people

  3. rootwood
    June 25, 2021

    What a shock… GW is looking to take your money. To be fair the monthly subscription model is tantalizing for many. And why not? Getting loads of income each month without doing anything is amazing. Just ask World of Warcraft.

    The question is how many people are on that disposable income threshold? GW has always pandered to the rich boys and it’s kept them alive for decades, but also kept them in a niche. This subscription service will only appeal to a slice of their existing fans, like a VIP section. It’s not designed to grow the brand and reach a new audience.

    Good thing they make just great miniatures…

    Liked by 2 people

  4. Fredrik Svensson
    June 25, 2021

    Probably a sound idea to cram some other things in there, on top of the shows. Might lessen people’s upset reactions at the inevitable delays of the animations.

    I still see it becoming a complete and utter PR catastrophe, but at least one little step in the right direction.

    Oh, who am I kidding? Building a subscription service around a bunch of (insanely talented) individuals delivering their passion projects on a set schedule sounds like a fool-proof recipe for burnt out talent and disappointed fans. With or without exclusive access to maybe get to buy limited miniatures at some point.

    I expect the scalpers and recasters will be the winners here, as usual 😛

    Liked by 3 people

    • Fredrik Svensson
      June 25, 2021

      Although, Citadel Masterclass hosted by Louise Sugden does sound pretty cool. Not “this is as much value to me as netflix or Spotify every month” cool, but still cool ^^

      Liked by 3 people

      • davekay
        June 27, 2021

        Yes, I would say that is probably the best feature announced so far.

        Liked by 1 person

    • davekay
      June 27, 2021

      I notice only two of the shows will be ready at launch, hopefully the number of shows lessens the pressure on each individual creator, but it’s definitely a concern.

      Liked by 1 person

      • rootwood
        June 27, 2021

        If they want to make their animation a success and grow the brand they would be better off hosting their shows on an existing streamer. If Astartes was on Netflix then they’d reach a much wider audience. All they’ve done now is take something that was free and put it behind a paywall.

        If it was a dollar a month I’d go for it, but even then, they’re not going to reach anyone new. The question is always the same with GW, are there enough rich kids to support them? And the answer for the last 30 years has been ‘yes’

        Liked by 1 person

  5. mellis1644
    June 28, 2021

    I agree with you. Don’t mind the game’s but I buy figs and play table top games, not a pay per play service. Blogs and pdf/ ebooks are about the only digital content I consume.

    Liked by 2 people

  6. spalanz
    June 30, 2021

    While I was mildly impressed at just how much stuff is included in the subscription, I’m still not interested enough to want to pay for it. Strikes me very much like “other companies have a streaming service, we should too!” / “but we have nothing to stream!” / “ah, chuck some pdfs of old campaign books on there, maybe a couple of batreps, that’ll do the trick!”

    And of course, for £60 a year, you can buy an exclusive mini for £25! 😕

    Liked by 1 person

    • davekay
      June 30, 2021

      Yes, it definitely feels like more of a grab-bag than a planned approach


  7. backtothehammer
    July 5, 2021

    There’s another way of looking at this. If you already subscribe to the 40K app at £24 a year (which will be included in the bigger subscription, together with the new AOS app) and want one of the models @£25, then access to the other elements of it is an additional £12 odd quid a year and for GW that actually isn’t a bad price. Not that anything interests me bar access to the really old WDs and other publications so it’s not for me, but the overall pricing is in line with a lot of the other paywall patreons producing 40K content so I can see this being quite a hit for GW.

    Liked by 1 person

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This entry was posted on June 25, 2021 by in Industry and tagged , , .
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