An unboxing video about unboxing videos
This video starts out in the normal unboxing way – here’s the latest GW box about to be released, let’s look at the sprues, books etc. inside.
Then Brent morphs this into a commentary on unboxing videos, how most of them are a waste of time, or at least sub-optimal, and how GW could be doing things a lot better in terms of their marketing push for new products.
I could only agree. I remember watching an unboxing for Blood Bowl 2020 and being underwhelmed at the visuals of someone picking sprues out of a box, telling me what was on them, and then putting the sprue to the side. Repeat until I fall asleep.
I have to admit though, I don’t know exactly what the fix is. Group unboxing followed by painting followed by review followed by battle report? Maybe, but that sounds like a lot of work to make.
Scent of a Gamer 
That was excellent! I generally avoid unboxing videos because they are so boring. He raises great points about what should actually be happening, and how GW could help. I enjoyed this so much, I really have to start watching more of his videos. Thanks Dave.
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glad you liked it, I think he’s right and more could be done with this kind of marketing
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This was an excellent vid! Hits the nail on the head.
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Yes, I am struggling to remember a time I decided to purchase a product after watching someone pull sprues from a box
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Same, show me the miniatures built at least!
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Cheers for drawing my attention to this, I’ve not watched it yet but I will as soon as I have the chance. This is actually something that’s been on my mind lately in the run up to the release of Dominion, as I tried to decide if I would give myself a stomach ulcer trying to snag a copy or not (although they don’t seem to have sold out in seconds this time, which is interesting in itself). I looked at a lot of unboxing reviews and many of them seemed to just be “GW sent us a very expensive new thing ahead of schedule and for free, here’s a couple of blurry photos of the opened box, thanks GW!”. Partly I find myself wondering where GW find these chancers but more than that I don’t understand how it works as a marketing strategy. I know I tend to have a different outlook to many other people but unless I was looking to cure insomnia I’m not sure where the appeal lies.
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I think you’ll enjoy the video when you get the chance, as it’s very much on the same wavelength
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I think it is a saturation of market, if we send this to a lot of prominent youtubers/instagrammers you will see it constantly in your social media feed. Given their ability to sell through these type of releases, the painting tutorials they provide are pretty much all we will see in the hype build up.
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One of the best ever unboxing videos …ever… sprue, sprue, sprue, sprue,sprue. Another picture, this one with a hole in it.
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