Lessons of 2020 with Dana Howl
Dana Howl put up an very interesting video, reviewing her channel’s performance in 2020, and sharing some things she wishes she knew before starting.
I’ve always been a fan of doing a few things well rather than a lot of things poorly, and this seems to be part of the lesson – focus on what you’re passionate about, instead of chasing hits.
It’s a lesson I learned here a few years ago, and I know I can say I’m better off for it. Focusing more on interactions rather than views is something I have mentioned before, but it’s a huge part of what keeps me blogging.
2020 was a very successful year for Dana, with her channel growth enabling her to make this a full time job, which is great. It looks like we’ll see a few differences in 2021 though, and I’m looking forward to seeing how that turns out.
Given I intend to get into short terrain building clips this should be useful advice.
An interesting video that is useful for anyone starting a business – which is what most of the Youtubers are (whether that’s their initial intention or not). It’s great that people are so open about their challenges and what they’ve learned. I do miss the ‘hobby’ aspect of blogs and videos though, when the object is to share with others rather than to gain hits/views/$$$.
Sorry, grumbly grognard mode this morning 😉