Scent of a Gamer

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$100 boosters? $100 boosters.

The makers of Magic: the Gathering have been making some interesting product decisions over the past few years. I haven’t been especially concerned about them, but one refrain seems to be their mantra when people question the different directions they choose:

“It’s not for you”

I’ve never cared for this response. It sounds like arrogance. While many businesses will have a product range to appeal to different types of consumer, the way in which Wizards have gone about their product line recently has seemed needlessly antagonistic.

art by Brian Valeza

For those who don’t indulge in Magic (a wise decision, in may ways!), cards are typically sold in boosters for $4 in the US and usually more than that elsewhere, depending on exchange rates.

In recent years they have introduced ever more premium versions of boosters at ever increasing prices. The past few sets have included the usual $4 booster, but have also had boxes of ‘collector boosters’ priced at $25-$30 per booster. Yes, you read that right.

The next set slated for release is called Double Masters. The ‘Masters’ line of sets typically contain no new cards, just reprinted versions of older cards. This is often welcomed by players who weren’t around the first time cards were printed. In demand but out of print Magic cards can experience large price rises over time. Wizards of the Coast understand this and typically price packs in Masters sets around $15, since the cards in those packs would cost more to acquire individually.

This new Double Masters set raises the floor on this higher pricing method. The boosters costs double a normal Masters set. In addition, players can buy a box of two ‘VIP packs’ for $100.

This video is one of the more reasoned (and reasonable) responses to this.

At this point it’s difficult to escape the notion that Wizards of the Coast choose to deliberately restrict the supply of in demand cards in order to eventually sell them back to players at ever-inflated prices.

This seems like the kind of myopic strategy that will succeed right up to the moment when it fails. Other games that have tried this aren’t around any more, as the point of failure tends to take the game down with it.

5 comments on “$100 boosters? $100 boosters.

  1. Bookstooge
    July 19, 2020

    Yep, wotc is digging their own grave. Beyond collecting revised sol rings, I’m done with the game. Arena is built for short term gain and disenfranchisement of the players (as they can’t “do” anything with their old cards).

    I get selling a collectible product to the whales. I have NO problem with that. Keep them happy and keep those whales away from the staples that everyone needs. But this? These are much needed reprints, not collectibles.

    Before I walked away, I had found a place on Aliexpress that sold 100 mtg proxies for $50. I was seriously considering building all my future edh decks that way.

    Like

    • davekay
      July 20, 2020

      These VIP packs don’t seem to offer much to any kind of player. A lot of the cards can be found in regular boosters anyway and the lands aren’t especially collectable since they are reprints.

      Liked by 1 person

  2. Raven
    July 20, 2020

    Wizard is going against their principle of “we don’t consider secondary market” with this set…
    This reprint are worth basically nothing because with this prices for the packs the value of the single cards on the secondary market won’t change.

    Also this 100$ packs are still random and so you could end up wasting your money for some shiny garbage.

    Liked by 1 person

    • davekay
      July 20, 2020

      Yes, given 10 of the cards are basic lands, and most of the rest are foil commons and uncommons, the value of most packs will be $0 plus those 4 rares or mythics. You could easily come away with less than $5.

      Liked by 1 person

  3. Pingback: Double Masters art review | Scent of a Gamer

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This entry was posted on July 19, 2020 by in Magic the Gathering, MtG Finance and tagged , , , .
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