Scent of a Gamer

From the computer to the tabletop, this is all about games. Updated each week-end.

Indomitus denied

Pre-orders for the 9th edition box set for Warhammer 40,000 went up on Saturday. Demand was so fierce the Games Workshop website crashed and copies sold out almost immediately.

By the time most people were even able to load the website to order, they were greeted by an image like this:

Three years ago the boxed set for 8th edition sold very well, but did not sell out. I had a feeling this time it would be different. I happened to be in a local games store on Saturday, and their phone was ringing 30 minutes before pre-orders opened with people wanting to reserve a copy.

Partly it’s new latest release of a game that is reaching ever higher heights of popularity. Partly, I think, is that people are going stir crazy from their COVID lockups and shutdowns. Hobby painting is an activity you can do at home, by yourself and people are always looking for new things.

The Sisters of Battle box also sold out within a few minutes of opening. I happened to look on the GW website recently for a basic squad of Sisters. Those were sold out too.

I don’t think demand for the models in Indomitus is going away soon. But to anyone feeling frustrated about missing out, I would say just paint what you already own, and don’t go paying silly prices on eBay.

6 comments on “Indomitus denied

  1. Azazel
    July 13, 2020

    It wasn’t helped by GW announcing that it was (sort of) limited. So instead of just selling at a more natural pace, they pressed everyone’s FOMO buttons while simultaneously telling the scalper resellers that it was time to make some money… which also drives artificial demand.

    Liked by 2 people

    • davekay
      July 13, 2020

      Definitely, I think the demand was already there, I’m not a fan of this artificial scarcity. The end result is quite predictable.


  2. dave2718
    July 13, 2020

    The eBay prices are amusing- a fool and their money, etc. I think your advice to not worry too much and paint the things you have is sound.

    Liked by 1 person

    • davekay
      July 13, 2020

      Yes I would not be in a hurry to pay 3x the price to someone who may not have a copy anyway.

      Liked by 1 person

  3. maenoferren22
    July 13, 2020

    Not interested in the 40k side of things, but do find it interesting their artificial scarcity. I know my toy store on Shetland got two copies, both were pre ordered with Stuart, so actually none arrived in the shop. I put an order into Baccus and in the space of a few hours they had over 500 orders and had to shut the checkout. I think the lockdown fever has a lot to do with it. Sadly I wasn’t furloughed so I was still working. For me it was constantly pressing print on the Ender. I was painting every evening, but a mate of mine has actually painted all of his 10mm ACW armies.

    Liked by 1 person

  4. backtothehammer
    July 23, 2020

    There is a YouTuber called Chaptermaster Valrak and he did a 5
    Hour odd live stream where he and all his channel members were helping locate stores that still had stock all over the world to help others get hold of copies (mainly in an effort to help prevent people buy from scalpers). It was a really great initiative and feel good thing.

    Liked by 1 person

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This entry was posted on July 13, 2020 by in Industry.
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