From the computer to the tabletop, this is all about games. Updated each week-end.
Games Workshop has had an interesting year.
In the first half of the year they finally wound up their ailing Warhammer Fantasy game, replacing it with a product named Age of Sigmar, set in the game’s future.
The response was not positive.
Age of Sigmar faced many criticisms. These centred around the price of the game, which was given to be too high. There were too few models, and many of them were simply armoured humans. The rules were too simplistic.
In time this response may change, as the new range for Age of Sigmar becomes more apparent with a year’s worth of releases.
In the meantime, a new game has appeared for the Warhammer 40,000 universe. It doesn’t replace the current game, but is set in the game’s past and introduces a new set of models.
The response to Betrayal at Calth was both similar and different. Similar because it has been loud. Different because all the flaws of Age of Sigmar became meaningless when applied to Betrayal at Calth. Because space marines.
The price is irrelevant. Look at all those marines! The rules are irrelevant. I don’t care! I just want all those marines! The low model count is irrelevant too – just look at all the marines!
The same voices (many I suspect belonging to literally the same gamers) have moved seamlessly from yelling about flaws to yelling about features they want, even though these features are identical.
Market signals is a term for information generated by people acting within a market. For example, if your customers buy a lot of one particular product, that is a signal they would like to see more of that kind of product.
That may sound simple, but the corporate graveyards are full of companies that refused to respond to what their customers were telling them. I wonder what Games Workshop has heard in 2015.
If Games Workshop choose to move forward as a company focused on making different types of space marine, don’t complain. It’s what we have asked them to do